Big consulting groups like to publish big reports on big topics, to establish their authority and expertise, and of course to impress potential clients with how smart and visionary they are. The glossy PDFs have big titles, and are punctuated by bold statements about industry transformations. “In the next decade, the pharma world as you know it will change.”
As readers, we can be forgiven if we feel ill-equipped to face the future—at least without the calming, reassuring hand of a high-paid consultancy.
From
'On Pharma'
