Publicist and NYU business school adjunct professor Paul Osterreicher had a very interesting analysis of FDA's communications and public relations crisis in PR Week. So why should I care about FDA's problems, you ask? Because some of them are pharma's problems too... and, in fact, they're shared by any company or individual who deals with complex, "sound-bite-defying" issues that are publicized, in real time, via media and Web 2.0 tools.
Below, a brief excerpt with some key points:
From
'On Pharma'